Introducing the New Kia Optima Midsize Sedan

The completely redesigned Kia Optima offers improvements in every area you can think of and several you might not even have considered. More space, more power, better fuel economy, plus a whole lot more - All at a price that you won't believe.

"Optima is priced aggressively, beating just about everything in the class without stripping conveniences." - AOL Autos

Fully Updated for 2010

The new Optima has all and even more of the style, safety and quality you might expect to find among the more expensive sedans in its class. The best part about the value of an Optima is that you don't have to give up on other things. In fact in some cases you get even more. More space, more safety, more style, more fuel economy, more warranty...What more could you ask for? In case you can think of something more, check out the Optima first - in most cases it already has it, and for much less than you thought possible.

Optima's Sporty Style Reaches Inside and Out

Optima's got a sporty new style both inside and out. There's even an Appearance Package that offers both interior and exterior styling and features that really pump up the sporty look and feel. Like an eye-catching Supervision meter cluster with trip computer, a leather wrapped steering wheel and gearshift knob, low-profile 17' Michelin tires, sleek alloy wheels, and black-out front grille and headlights.

Kia Optima Safety: For What Really Matters

Like any Kia, you can count on the new Optima to deliver class-leading standard safety features for protection at every level. Kia Optima comes standard with 6 airbags, front active headrests, 4-wheel disc brakes, energy absorbing steering column, front and rear crumple zones, side impact door beams, tire pressure monitoring system, and much more.

'Standard passive safety features, including curtain-style head protection airbags for all outboard seats, match the class benchmark.' - AOL Autos.com

A Truly Accomadating Interior

The new Optima offers an incredibly roomy interior that boasts more interior space than most competitors. More room for you, more room for passengers, more room for whatever. The 60/40 split-folding rear sear give you more passenger and cargo options. For even more customization and comfort there are available features such as heated front seats, power adjustable pedals, and a read-window shade.

Revised Colors and Trim for the 2010 Optima